Life science In the Mix

Event and Internal campaign

For the Respiratory Department of Novartis Belgium we translated their 2019 goals into an internal campaign, leading up to the internal kick-off event. We translated ‘Focus’ into several steps for an entire communication plan, including an internal teaser-video and creative invite postcard. The key visual and slogan lead to the visual style of the event, with an energetic opening video. A great kick-off of a fully focused year.

Oncology animated patient videos

Together with Pfizer Belgium we created an animated series about oncology. Providing answers to questions that cancer patients and family members are struggling with. And offering GP’s a tool to explain specifical topics. For example, how to bring the news about your disease to your children. We developed a suiting, soft style and extended it into 17 videos. We then translated the videos into multiple languages to reach the widest possible audience. An advantage of animation is the possibility for local departments at other countries to also use these videos at a fraction of the cost.

#buildtoheal with Siemens Switserland

Another way to convey complex material in an accessible way are videos and testimonials. We did that for AZ Sint-Maarten and Siemens Switzerland. With an international campaign about healing power of a high-tech hospital building. Including a corporate video, testimonials and photos. We added extra impact with our proposal to work with separate videos per target audience: C-level at hospitals, doctors and architects. 

OTC explainer video

Novartis asked us to create an animated video on the use of Ultibro, an OTC inhaler. It was shown on video screens in pharmacies, so users were properly informed about the use. The production process of this video was completed in three weeks. And we created it in 3 language versions. A low cost approach, with a high impact.